#PejuangTODAY, LINE TODAY's Online Event to Celebrate Indonesia's 76th Independence Day

Independence Days are always related to certain keywords, such as hero, warrior, independent, and more. However, without a little twist, the yearly event will be boring and lose its core value. In 2021, LINE TODAY Indonesia team came up with a special Independence Day online event that was specifically designed for its Female Gen Z audience. The main activity is to appreciate every hero/warrior in this modern era and to encourage them to be their version of a hero/warrior. Whether they are a student who is fighting for the last term, someone who has experienced bully or sexual harassment & stands up for themself, or a multi-tasking girl who juggles between work and study, and more heroes/warriors out there are welcome to send their story to LINE TODAY to be curated and published.

 

We created a KV by combining the current color and illustration trends at that time that were loved by females with the usual Independence Day-related items. The result was a fresh, young, fun, and confident graphic that speaks directly to the target audience.