LINE OPENCHAT Indonesia: Content Design Plan

LINE OpenChat is a community service that enables anonymous users to create chat rooms within the LINE Messenger app for various communication purposes, including reviews, knowledge sharing, real-time Q&A, and commerce. It has garnered significant attention from students and has been used to share information about their interests, primarily related to school, gaming, and K-pop.

​

The project aimed to refresh the design for OpenChat content, with the goal of creating a youthful, vibrant, and user-friendly platform for our student users. To achieve this goal, we developed a wide range of color palettes and employed an expressive illustration style as the foundation.

​

 

​

​