OpenChat Content Design Plan 2020

LINE OpenChat (previously called LINE SQUARE) is a community-based service within the LINE Application. It's quite popular among students from junior high to university for its various communities available within the web app. These communities cover everything from school-related topics to hobbies like music, sports, and K-pop. In 2019, the service underwent a rejuvenation by our Head Quarter designers, resulting in a new name, logo, and of course, new KV (Key Visual).

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Following the new branding, our team in Indonesia created new guidelines for OpenChat content banners. We aligned the design style to be more youthful, vibrant, and still helpful to the target audience.