Visual Design for LINE TODAY Indonesia's Instagram Account
LINE TODAY was one of the trusted news portals in Indonesia. Although its presence on social media, especially Instagram, began in 2018, it has not seen a major update since then. As the service continued to grow, in 2021, our headquarters' team decided it was time to globally refurbish LINE TODAY's image.
In line with the new direction, the Indonesia team also made our own plans to introduce the new branding and fresh face of our visuals on Instagram. Recognizing that our new target audience was the younger generation (Gen Z), we realized that we needed a new approach to share information. So, we introduced a fresh concept: 'Berita' (News) and 'Cerita' (Story). Our aim was to make LINE TODAY the go-to place for them to access the hottest news and engaging stories across various topics.