Horror Today, A Halloween Campaign from LINE TODAY Indonesia
A thematic campaign by LINE TODAY Indonesia for Halloween 2021 aimed to enhance LINE TODAY's performance and engagement with its readers through a horror story competition. We believe this concept will capture the attention of many users, as most Indonesians still have a strong belief in and a high interest in supernatural phenomena.
The graphics were inspired by Common theme park's Halloween theme, blending creepiness with fun. We incorporated localized Halloween-related elements that are familiar to Indonesian users while maintaining a simple and less eerie illustration style.